ETHOS

 

For millennia, art and science were undefined and thus inseparable pursuits. Only in recent centuries has our instinctual capacity for categorisation, to which Homo sapiens owes his descent, spiralled into a dramatic segregation of the aesthetic from the mathematic.

Our children are taught that art and science belong in different classrooms, that truth and beauty are incommensurable. 

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Whether we call it the Anthropocene, the Chthulucene or the Sixth Extinction, the present moment marks a planetary shift of nearly incomprehensible scale. Holographia believes that our collective consciousness is due for a similar revolution, a cognitive dissolution, because our survival over coming centuries will rely on a reinvigoration of the acutely human combination of creativity and curiosity.

We need to evolve.

 

Not all ideas can be confined by the clinical precision of mathematics, the existentialist lyricism of philosophy or the expressive ambiguity of contemporary art, and our relentless attempts to do so reveals a fundamental flaw in our cognitive competencies, a flaw reflected and magnified by our disorientation as we cross the frontier of the Anthropocene. 

 

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It is into the interstices that Holographia peers, teasing out those ideas that are too ambiguous or ambitious for traditional categorisation (a term which, not coincidentally, comes from the greek katégoria, meaning 'accusation').

Our world is complex and full of contradictions. Holographia is no different. We aren't quite a book, nor a magazine. We are not just a design studio, nor a publishing house. We are not just for bearded academics or shoeless artists, we are for anyone with an open mind, anyone creative, anyone curious, anyone aching to deepen their knowedge of this world, its past, present, future and its endless forms most beautiful, from the human and beyond.